Which of the following is a potential way to improve the efficiency of your app install campaign?

1. Target the same or similar audiences across campaigns to maximize exposure.
2. Aim for multiple campaigns per device (iOS or Android) per country across Twitter and TAP.
3. Exclude Custom Audiences of existing app users.
4. Broaden your target audience to include new demographics

Correct Answer :

• Exclude Custom Audiences of existing app users.