Which of the following is a core benefit that content marketing can bring to a business’s online presence?

1. It can improve sales by directing more traffic to your website
2. It can enable a business to create a bank of content, which can be reused to create ads
3. It helps a company identify its biggest competitors
4. It provides you with another channel to push sales and promotional messages to customers on a regular basis

Correct Answer:

• It can improve sales by directing more traffic to your website