Which of the following describes the number of times a unique user will see an ad over a given time period?

1. Reach
2. Impression
3. Engagement rate
4. Frequency

Correct Answer:

• Frequency

The term ‘Frequency’ denotes the number of times a unique user will view an ad within a specific time frame. With frequency capping, available in Display and Video campaigns, the frequency of ad appearances to a particular user can be limited. In Display campaigns, advertisers have the option to let Google Ads optimize the frequency of ad presentations or manually impose a cap on frequency to manage the impression count at campaign, ad group, or ad level. By doing so, it ensures efficient impression management and helps to avoid potential ad fatigue among viewers.