Which of the following best practices should be followed when applying target CPA to a campaign? Select All Correct Responses

1. Have enough budget headroom for the campaign to grow
2. Have enough impression headroom for the campaign to grow
3. All answers are correct
4. Set up a Target CPA that is slightly lower than your historical CPA

Correct Answer:

• Have enough budget headroom for the campaign to grow
• Have enough impression headroom for the campaign to grow