Which of the following best describes the insights gained from reviewing the Total Detail Page View Rate (DPVR) metric?

1. Used for an understanding of initial awareness for your product from your advertising campaign.
2. Provide a percentage chance of a shopper purchasing the product when they click on your ad.
3. Used to understand how many add to carts, on average, shoppers make after clicking on your ads that direct to Amazon.
4. Used to understand how many product page views, on average, customers shoppers visit after clicking on your ads that direct to Amazon.

Correct Answer:

• Used to understand how many product page views, on average, customers shoppers visit after clicking on your ads that direct to Amazon.