Which of the following BEST describes the difference between persona interviews and Jobs to Be Done interviews?

1. Persona interviews seek to uncover facts about a person, while Jobs to Be Done interviews try to piece together a narrative.
2. Persona interviews can be done in a group, but Jobs to Be Done interviews need to be individual.
3. Persona interviews are conversational, but Jobs to Be Done interviews are usually scripted.
4. Persona interviews need to be repeated regularly, but Jobs to Be Done interviews only need to be done once.

Correct Answer:

• Persona interviews seek to uncover facts about a person, while Jobs to Be Done interviews try to piece together a narrative.