Which of the following best describes conversion share?

1. Percentage of all clicks that an ASIN received relative to a particular shopping query.
2. The share of conversion an advertiser receives from one ASIN relative to views of the product detail page.
3. Percentage of all conversions an ASIN received relative to a particular shopping query.
4. The share of conversions an advertiser receives from one ASIN relative to another of their own ASINs.

Correct Answer:

• Percentage of all conversions an ASIN received relative to a particular shopping query.