Which of the following best describes a campaign with a purchase goal?

1. The campaign is reaching shoppers unfamiliar with the brand.
2. The campaign is reaching audiences that are shopping the category, to help them consider a brand’s product.
3. The campaign is reaching audiences that viewed a product detail page but did not convert.
4. The campaign is leveraging Subscribe & Save offers to drive brand loyalty.

Correct Answer :

• The campaign is reaching audiences that viewed a product detail page but did not convert.