Which of the following best describes a campaign with a consideration goal?

1. The campaign is reaching audiences that viewed a product detail pages but did not convert.
2. The campaign is leveraging Subscribe & Save offers to drive brand loyalty.
3. The campaign is reaching an audience that is shopping the category, to help them consider a brand’s product.
4. The campaign is reaching shoppers unfamiliar with the brand.

Correct Answer :

• The campaign is reaching an audience that is shopping the category, to help them consider a brand’s product.