Which of the following are true about expanded targeting?

1. With expanded targeting, advertisers can increase their reach by allowing Pinterest to build off of the keywords and interests originally added to the ad group.
2. If there is no targeting selected (i.e. no interests or keywords) using expanded targeting will narrow targeting.
3. Expanded targeting requires the advertiser to upload targeting datasets to customize the target group.
4. Expanded targeting augments advertisers’ existing targeting strategy in just one click.

Correct Answer :

• With expanded targeting, advertisers can increase their reach by allowing Pinterest to build off of the keywords and interests originally added to the ad group.
• If there is no targeting selected (i.e. no interests or keywords) using expanded targeting will narrow targeting.
• Expanded targeting augments advertisers’ existing targeting strategy in just one click.