Which of the following are reasons that trademark alerts are important?

1. Trademark alerts can help support a positive view of affiliate and partnerships by cutting down on fraud
2. Trademark infringments devalue the partnerships channel
3. Trademark alerts can notify brands about invalid offers that are displayed
4. Trademark infringements lower paid search costs

Correct Answer :

• Trademark alerts can help support a positive view of affiliate and partnerships by cutting down on fraud
• Trademark infringments devalue the partnerships channel
• Trademark alerts can notify brands about invalid offers that are displayed