Which of the below statements is true for private auction deals? Select All Correct Responses

1. Private auction deals allow you to pay a varied CPM across multiple sites.
2. Private auction deals give an exclusive group of advertisers priority to bid on the open inventory.
3. Private auction deals work on a 1st price auction where the highest bidder wins the impression, and pays the highest bid.
4. Private auction deals work on a 2nd price auction where the highest bidder wins the impression, but pays the 2nd highest bid.

Correct Answer :

• Private auction deals allow you to pay a varied CPM across multiple sites.
• Private auction deals give an exclusive group of advertisers priority to bid on the open inventory.
• Private auction deals work on a 2nd price auction where the highest bidder wins the impression, but pays the 2nd highest bid.