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Which measurement study investigates the brand lift between those who have seen your ad and those who have not to help you understand if your campaign is driving mass awareness?

Latest Update on 12th July, 2023 by Certification Course Answers
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Which measurement study investigates the brand lift between those who have seen your ad and those who have not to help you understand if your campaign is driving mass awareness?

  1. Marketing Mix Modeling
  2. Incremental Reach Measurement
  3. Viewability Reporting
  4. Brand Surveys

Correct Answer :

  • Brand Surveys

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