Which is the best tip for optimizing a TrueView video for viewer engagement?

1. Add exclusions to the campaign
2. Increase each target group’s bid by 100%
3. Run both an in-stream and a video discovery version of the ad
4. Look at engagement rate for targeting and focus on the methods with the highest view through rate

100% Correct Answer

• Look at engagement rate for targeting and focus on the methods with the highest view through rate