Which is a best practice that should be used when creating an account structure designed to improve AI-powered solutions’ performance?

1. Creating as many campaigns as feasible in order to achieve business goals
2. Designing campaigns around specified manual optimization levers
3. Focusing account structure on business goals rather than channel silos
4. Segmenting account structure according to device and match type as a means of customizing creative

Correct Answer :

• Focusing account structure on business goals rather than channel silos