Which is a best practice for writing an effective text ad?

1. Use all capital letters in the headline
2. End the headline with an exclamation point
3. Make sure the headline wraps to two lines
4. Capitalize the first letter of each word in the headline

Related Options:

1. Write several ads and see which one performs the best
2. Use a passive verb in the headline
3. Make the text different from what’s on your landing page
4. Talk about yourself and your business

100% Correct Answer

• Write several ads and see which one performs the best