Which is a benefit of doing pre-call planning before pitching online advertising solutions to a client?

1. Preparation is not critical if you have enough experience
2. To prepare for potential objections the client may have
3. To guarantee that the client will make a decision by the end of the meeting
4. Preparation is only important if you have multiple people meeting with the client and want to avoid confusion on each person’s role in the meeting

100% Correct Answer
To prepare for potential objections the client may have