- Prospect’s Rating, to check the level of a domain’s relevance for your link-building campaign, e.g. in terms of domain category, presence of any toxic markers, and other factors
- URL types, to find the most appropriate content type to acquire backlinks from, e.g. blogs, or news pieces
- All of the above
- Prospect’s Authority Score to evaluate a domain’s online reputation score
Semrush’s Link Building tool provides the following information to help you determine the most prospective domains for outreach:
- Prospect’s Rating: This is a score that Semrush assigns to each domain, based on a variety of factors, including the domain’s authority score, its topical relevance to your website, and its spam score. The higher the prospect’s rating, the more likely it is to be a good target for outreach.
- URL types: This shows you the types of URLs that are linking to the domain. This can be helpful for determining the most appropriate content type to acquire backlinks from. For example, if you are looking for backlinks from blogs, you would want to focus on domains that have a lot of blog posts.
- Toxicity Score: This score indicates the likelihood of a domain being penalized by Google for spammy backlinks. A high toxicity score is a red flag, and you should avoid reaching out to domains with high toxicity scores.
- Referring Domains: This shows you the number of domains that are linking to the target domain. The more referring domains, the more authoritative the domain is likely to be.
- Topical Relevance: This shows you how closely the target domain’s content aligns with your website’s content. If the target domain is closely related to your website, it is more likely to be a good target for outreach.
So the answer is all of the above.
Semrush’s Link Building tool is a powerful tool that can help you to identify and prioritize the most prospective domains for outreach. By using the information provided by the tool, you can increase your chances of success with your link building campaign.