- The Link Power which measures how many backlinks the analyzed domain or page has, as well as their overall quality
- All of the above
- Spam Factors which evaluate the presence of manipulation or spam in the link profile
- Organic Traffic which estimates how much organic search traffic the analyzed domain or page gets
The factors that influence Semrush’s Authority Score for a domain or webpage under analysis are:
- Link Power: This measures how many backlinks the analyzed domain or page has, as well as their overall quality.
- Spam Factors: These evaluate the presence of manipulation or spam in the link profile.
- Domain Age: This measures how long the domain has been registered.
- Referring Domains: This measures how many unique domains are linking to the analyzed domain or page.
- Topical Relevance: This measures how relevant the analyzed domain or page is to its target keywords.
- Social Signals: This measures how much social media engagement the analyzed domain or page has received.
- Organic Traffic: This estimates how much organic search traffic the analyzed domain or page gets.
So the answer is all of the above.
Semrush’s Authority Score is a proprietary metric that is calculated using a variety of factors. The goal of the Authority Score is to provide a comprehensive measure of a domain or webpage’s authority, which is a measure of its importance and influence.
A high Authority Score indicates that a domain or webpage is likely to be authoritative and influential. This can be helpful for SEO purposes, as it can indicate that a domain or webpage is likely to rank well in search engine results pages (SERPs).
However, it is important to note that Authority Score is just one factor that can be used to assess the quality of a domain or webpage. Other factors, such as the content quality, user experience, and design, are also important considerations.