Which factors do bid forecasts depend on?

1. Competitors’ bids for the keyword and the ad’s CTR.
2. Competitors’ bids for the keyword, the ad’s CTR and quality coefficient.
3. Competitors’ bids for the keyword, the ad’s CTR and quality coefficient, and the user’s predicted value.

Correct Answer:

• Competitors’ bids for the keyword, the ad’s CTR and quality coefficient.