Which element should you prioritize when creating a storyboard to make your first video asset for an app campaign?

1. Emotional appeal through compelling storytelling to connect deeply with potential users
2. Establishing the problem with an actor on-screen, followed by them using the app to solve the problem
3. Making the brand known by pairing the logo with zoomed-out shots
4. Showing the product experience as quickly as possible, with tightly framed shots focusing on app use and benefits

Correct Answer:

• Showing the product experience as quickly as possible, with tightly framed shots focusing on app use and benefits

App ads should start quickly and get into the actual experience of the app as fast as possible. For many top-performing ads, the app is the ad — either a direct experience of the app itself or a quick demo of the app’s capabilities