Which demonstrates the “Brand” principle in the ABCDs?

Options 1:

1. Use friendly, relatable, and recognizable people
2. Using tightly cropped shots of key people or products
3. Include a call to action (CTA)
4. Integrate your brand in natural usage in the first five seconds

100% Correct Answer:

• Integrate your brand in natural usage in the first five seconds

Options 2:

1. Frontload the story arc
2. Focus on framing
3. Include a call to action (CTA)
4. Use natural, on-product integrations versus using forced logos or supers

Correct Answer:

• Use natural, on-product integrations versus using forced logos or supers