Which combination of elements best captures the key principles of Google’s ABCDs of effective creative?

1. Attraction, Branding, Connection, Direction
2. Attention, Branding, Connection, Direction
3. Audience, Branding, Creativity, Direction
4. Attention, Branding, Creativity, Direction

Correct Answer:

• Attention, Branding, Connection, Direction

The key elements of Google’s ABCDs of effective creative are

• Attention – Hook consumers’ attention and get them to tune in.
• Branding – Help consumers to see and/or hear your brand.
• Connection – Make consumers think/feel something about your brand.
• Direction – Encourage consumers to take action.