Which can be one of the most effective strategies for driving action?

1. Including the “Thank you” page in your first-party audience targeting
2. Always targeting a filtered URL and app list based on where users have converted in the past
3. Setting the cost per action (CPA) goal 50 percent lower than your target CPA
4. Using recency targeting with first-party audience lists

Correct Answer:

• Using recency targeting with first-party audience lists