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Google Ads Display Certification Exam Answers

Which bidding option is best suited for an advertiser focused on direct response marketing goals?

Latest Update on 30th January, 2018 by Certification Course Answers
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Which bidding option is best suited for an advertiser focused on direct response marketing goals?

  1. Effective cost–per–thousand impressions (eCPM)
  2. Viewable cost–per–thousand impressions (vCPM)
  3. Cost–per–click
  4. Cost–per–interaction (CPI)

100% Correct Answer

  • Cost–per–click

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