Which bidding option is best suited for an advertiser focused on branding goals?

1. Cost–per–click (CPC)
2. Viewable cost–per–thousand impressions (vCPM)
3. Effective cost–per–thousand impressions (eCPM)
4. Cost per acquisition (CPA)

100% Correct Answer

• Viewable cost–per–thousand impressions (vCPM)