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Which analysis technique is particularly useful for companies that invest a significant amount of their media budget in offline media channels or companies that sell predominantly through local stores?

Latest Update on 7th December, 2019 by Certification Course Answers
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Which analysis technique is particularly useful for companies that invest a significant amount of their media budget in offline media channels or companies that sell predominantly through local stores?

  1. Cross-channel
  2. Attribution
  3. Machine learning
  4. Media mix model

Correct Answer:

  • Media mix model

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