Where in your presentation should you present case studies on other companies you’ve worked with?

1. At the beginning of the presentation, to build credibility.
2. At the end of the presentation, to encourage commitment.
3. Throughout the presentation, to add continuity.
4. Not at all, unless the prospect has specifically asked for them or if they are especially relevant to the prospect’s situation.

Correct Answer:

• Not at all, unless the prospect has specifically asked for them or if they are especially relevant to the prospect’s situation.