When used as a content site KPI, what does a high Average Time on Page indicate about a specific page’s performance?

1. Strong performance: Users are highly engaged with the page.
2. Poor performance: Users are struggling with the page.
3. It depends on the specific page and its purpose.
4. Average Time on Page should never be used as a KPI for a content site.

Correct Answer:

• It depends on the specific page and its purpose.