When someone clicks your ad, the actual amount you’re charged will be:

1. The minimum needed to hold your ad position, under the maximum cost–per–click (max. CPC) limit
2. The minimum needed to hold your ad position or 50% of your maximum cost–per–click (max. CPC) bid, whichever is greater
3. The minimum needed to hold your ad position, but never less than 50% of your maximum cost–per–click (max. CPC) bid
4. The minimum needed to hold your ad position, but never more than 120% of your maximum cost–per–click (max. CPC) bid

100% Correct Answer

• The minimum needed to hold your ad position, under the maximum cost–per–click (max. CPC) limit