When should you use Remarketing Lists for Search Ads?

1. To identify loyal customers and expand the reach to those that resemble your customers
2. To reach out to new customers that share the behaviors and characteristics of your remarketing audience segments
3. To reach people, based on advanced demographic criteria
4. To reach people who have already engaged with your website in the past

Correct Answer:

• To reach people who have already engaged with your website in the past