When should an advertiser use a consideration campaign?

1. When a brand wants their ads to be seen to drive awareness for their brand, products, or services.
2. When brands want to prioritize video view goals around longer views.
3. When a brand wants to get in front of undecided shoppers and build demand for the brand.
4. When a brand wants to measure online actions that go beyond just a click such as an online sale.

Correct Answer :

• When a brand wants to get in front of undecided shoppers and build demand for the brand.