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Amazon Ads campaign planning Certification Assessment Answers

When should an advertiser consider leveraging below the fold (BTF) placements?

Latest Update on 13th July, 2023 by Certification Course Answers
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When should an advertiser consider leveraging below the fold (BTF) placements?

  1. For campaigns with an awareness goal
  2. When there is a cost per acquisition goal
  3. When the goal is viewability
  4. When incremental reach is important

Correct Answer :

  • When there is a cost per acquisition goal

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