When setting up a video action campaign to convert intent into action, how should you approach your audience strategy?

1. You should focus on those less likely to convert to drive conversion volume by starting with broader audience types before expanding to high-intent audiences.
2. You should focus on those most likely to convert to drive efficient conversions by starting with only your data segments before expanding to broader audience types.
3. You should focus on those less likely to convert to drive conversion volume by starting with low-intent audiences before expanding to high-intent audiences.
4. You should focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.

Correct Answer:

• You should focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.

When setting up a video action campaign to convert intent into action, you should focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.

Explanation: To optimize a video action campaign, start with high-intent audiences like remarketing and Custom Audiences. These groups consist of past visitors, customers with existing contact information, and those matching the desired demographic profile. This approach focuses on those most likely to convert, leading to an average 20% increase in conversions compared to manual targeting. Start by targeting lower-funnel audiences and expand as the campaign progresses to reach your ideal audience through relevant keywords, URLs, and apps.