When setting up a campaign, you can use Display Planner to get an idea of the budget and bids you should set based on your:

1. traffic estimates for your keyword ideas
2. traffic estimates for your placement ideas
3. historical cost–per–click (CPC) estimates for your keyword and placement ideas
4. historical conversion rate estimates for your keyword and placement ideas

100% Correct Answer

• historical cost–per–click (CPC) estimates for your keyword and placement ideas