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When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?

Latest Update on 9th May, 2019 by Certification Course Answers
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When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?

  1. 2 weeks
  2. 3-4 weeks
  3. 1 week
  4. 3 months

Correct Answer:

  • 3-4 weeks

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