When sending email you can segment contacts by their buyer personas. What is a buyer persona?

1. A buyer persona is an actual representation of your customer based on real data.
2. A buyer persona is a semi-fictional representation of your lead before they become a customer.
3. A buyer persona is a semi-fictional representation of your ideal customer.
4. A buyer persona is a tool you use to define your ideal customer.

Correct Answer:

• A buyer persona is a semi-fictional representation of your ideal customer.