When planning a Google Video campaign with a consideration goal, what should your bidding solution optimize toward?

1. Impressions
2. Actions
3. Clicks
4. Views

Correct Answer:

• Views

When planning a Google Video campaign with a consideration goal, your bidding solution should optimize toward view.

Explanation: When planning a Google Video campaign with a consideration goal, your bidding solution should optimize towards “views.” This is because the main objectives of the consideration marketing campaign are to improve consideration, retention, and loyalty, as well as increase purchase intent. To effectively reach these goals, it is essential to focus on driving views, which can be achieved by using skippable in-stream and in-feed video ads with cost-per-view (CPV) bidding. Measuring your campaign with core performance metrics, such as views and average cost-per-view, will help you determine the success of your consideration campaign.