When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to:

1. identify the traffic to your website that was generated by AdWords ads
2. increase overall impressions for the ad
3. set expectations for customers who are in various stages of the buying cycle
4. improve the Quality Score of the ad on all Google properties

100% Correct Answer

• set expectations for customers who are in various stages of the buying cycle