When optimising a website for search, what impact do meta and title tags have on the search engine?

1. They are hidden messages that have no bearing on search engines
2. They are the on-page content that appears on your homepage, telling search engines what you do
3. They are automatically generated and help websites rank within search engines
4. They are embedded messages that help the search engine determine what’s on the page

Correct Answer:

• They are embedded messages that help the search engine determine what’s on the page