When making creative for a video action campaign, which best practice should you follow?

1. Communicate multiple messages
2. Communicate the offer at the end
3. Repeat your call-to-action
4. Repeat what you’re offering

Correct Answer:

• Repeat what you’re offering

When making creative for a video action campaign repeat what you’re offering. This is considered as best practice.

Explanation: When making creative for a video action campaign, the best practice to follow is to repeat what you’re offering. This means repeating the call-to-action and ensuring that it’s echoed in the voiceover and superimposed graphics. It’s also essential to have a clear call-to-action using phrases such as “Learn more,” “Sign up,” or “Buy now.” Front-load the offer by hooking the viewer’s attention in the first 5-10 seconds with a problem statement and how your product or service solves it. Finally, follow Google’s ABCD guidelines to create compelling and conversion-optimized video ads for action.