When making a video ad with an awareness objective, which tactic should you use?

1. Let the product shine, and be different, yet simple.
2. Let the product shine and put the brand front and centre.
3. Make people core to the story and keep branding subtle.
4. Make people core to the story and be different, yet simple.

Correct Answer:

• Make people core to the story and be different, yet simple.

Help people think or feel something. Make people core to the story. Be different, yet simple. Avoid doing too much in your ad. Keep messaging and language-focused and straightforward.

Humans are socially curious by nature. Integrating people into your story sets a helpful context and creates a connection quickly.