When looking at your email marketing metrics, Click Through Rate (or CTR) highlights which of the following insights?

1. % of people that made a purchase after receiving the email
2. % of people that opened the email out of the total recipients
3. % of people who clicked on a link in the email out of the total recipients
4. % of people who were sent the email against the total number of conversions made

Correct Answer:

• % of people who clicked on a link in the email out of the total recipients