When in the buyer’s journey should you try to connect with a buyer?

1. During the decision stage, when they are deciding on a specific product or service
2. Before they even begin their buyer’s journey so that you can lead them through it
3. Before the decision stage, when they are still defining their path forward
4. After the buyer’s journey is over and they have decided to buy from you

Correct Answer:

• Before the decision stage, when they are still defining their path forward