When Google Analytics and Google ads are linked, how can Google Ads utilize conversion events from Google Analytics?

1. Google Ads can use these conversions to see industry benchmarking data
2. Google Ads can use these conversions to generate new keyword ideas
3. Google Ads can use these conversions to adjust and optimize your ad copy
4. Google Ads can use these conversions to optimize your bids for ad placements

Correct Answer:

• Google Ads can use these conversions to optimize your bids for ad placements