Google Analytics 4 Certification Answers

When enabled, which Analytics feature associates event data it collects from users on their website or app with the Google accounts of signed-in users who have consented to sharing this information?

Latest Update on 2nd May, 2023 by Certification Course Answers

When enabled, which Analytics feature associates event data it collects from users on their website or app with the Google accounts of signed-in users who have consented to sharing this information?

  1. Google Search Console
  2. Google Ads
  3. User-ID
  4. Google Signals

Correct Answer:

  • Google Signals

Google signals are session data from sites and apps that Google associates with users who have signed in to their Google accounts, and who have turned on Ads Personalization. This association of data with these signed-in users is used to enable cross-device reporting, cross-device remarketing, and cross-device conversion export to Ads.

Read more here: https://support.google.com/analytics/answer/9445345

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