When drafting an email, why would you enable a web version of your email?

1. Enabling a web version of your email gives recipients the option to open the email in a web browser if their email client doesn’t render it correctly.
2. Enabling a web version of your email helps you create SEO with your email copy.
3. Some email clients require a web version to render marketing emails.
4. You should not enable a web version of your email. This is not a best practice.

Correct Answer:

• Enabling a web version of your email gives recipients the option to open the email in a web browser if their email client doesn’t render it correctly.