When developing an online-to-offline strategy, how can you engage with your team?

1. Set separate online and offline KPIs and business objective for each team
2. Follow a traditional marketing structure designated online and offline teams
3. Ask thought-provoking questions to align on customer and business goals
4. Meet with each team separately to learn about their O2O strategy

Correct Answer :

• Ask thought-provoking questions to align on customer and business goals