When developing an experiment intended to test Performance Max campaigns, which best practice should be followed?

1. Setting the Performance Max CPA or ROAS target to a level comparable to other campaigns
2. Running the Performance Max experiment 1-2 weeks before evaluating results
3. Setting an altogether new CPA or ROAS goal for Performance Campaigns
4. Limiting the Performance Max budget to 10% of other campaigns’ budgets

Correct Answer :

• Setting the Performance Max CPA or ROAS target to a level comparable to other campaigns