When designing an experiment to test Performance Max campaigns, which is a best practice to follow?

1. Making sure the Performance Max budget is limited to 10% of other campaigns’ budgets.
2. Setting up Performance Max with a comparable CPA or ROAS target to other campaigns
3. Establishing a new CPA or ROAS goal for Performance Max campaigns
4. Running the Performance Max experiment for one to two weeks before assessing the results

Correct Answer :

• Setting up Performance Max with a comparable CPA or ROAS target to other campaigns